# Roxstar Labs

> AI consulting, custom software development, and business optimization for small and mid-sized businesses.

## About
Roxstar Labs is an AI consulting and custom software studio founded by Shawn Pennington, who brings 27+ years of business operations experience. We help small and mid-sized businesses — especially in rural and underserved areas — save time, cut costs, and eliminate manual work through practical AI strategy, custom software, and workflow automation.

## Services
- **AI Strategy & Consulting**: Hands-on guidance to identify where AI can make the biggest impact in your business
- **Custom Software Development**: Purpose-built applications, SaaS platforms, and internal tools
- **Custom Website Design**: Modern, high-performance websites tailored to your business
- **Mobile App Development**: Cross-platform mobile applications
- **Business Operations Consulting**: Process optimization, workflow automation, and systems design

## Booking
- Intro Strategy Call (30 min, $100): introductory session to discuss your situation
- Deep Dive (60 min, $175): dig into AI strategy, operations, and next steps
- Executive Session (120 min, $325): comprehensive working session with strategy, roadmap, and actionable plan
- Free AI Consultation: chat with Roxie, our AI assistant, anytime on the website

## Contact
- Website: https://roxstarlab.com
- Email: shawn@roxstarlab.com
- LinkedIn: https://www.linkedin.com/in/shawnpennington/
- Book a session: https://roxstarlab.com/book
- Contact form: https://roxstarlab.com/contact

## Blog
Insights on AI strategy, business optimization, and custom software at https://roxstarlab.com/blog