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Roxstar Labs

People · Process · Product

We build the software that fixes the process.

Roxstar Labs builds and runs its own software for small businesses, and takes on a few custom builds when the fit is right. Different industries, same problem: work that outgrew the spreadsheet.

Provendry · Custom animal-feed operationsCrewRoo · Contract pilots and crewsThe Tail Sniffer · Aircraft owners and ops teamsSorinq · AI-driven employee schedulingIn The Sulky · Harness racing fansCustom builds · any industry

Products

Software we build and run

Each one started as somebody's messy, manual problem. Now it's a product any business with the same problem can use.
Provendry screenshotLive

Custom animal-feed operations

Provendry

Recipe formulation with real-time nutrient and cost math, AAFCO-compliant labels, orders and inventory across every location.

provendry.com →
CrewRoo screenshotLive

Contract pilots and crews

CrewRoo

AI receipt scanning and invoices organized by tail number, sent in one tap with the PDF and receipts attached.

crewroo.com →
The Tail Sniffer screenshotLive

Aircraft owners and ops teams

The Tail Sniffer

Live fleet tracking with departure and arrival alerts, flight history and an interactive map.

thetailsniffer.com →
Sorinq screenshotLive

AI-driven employee scheduling

Sorinq

AI scheduling and time tracking: automatic schedules, a PIN time-clock kiosk, payroll-ready reports and a self-service employee portal.

sorinq.com →

How we work

The industry changes. The problem doesn't.

Every business runs on people, process and product. The industry changes, but the way work gets stuck doesn't. We learn a business from the inside, map where the work breaks down, and build the software that fixes it.

Provendry is the proof. We went deep on how feed mills formulate, label and track their product, then built the platform that runs it, from the recipe to the delivery.

More about us →
People
Who does the work, who waits on it, and where it gets handed off.
Process
How the work really moves, including the workarounds nobody wrote down.
Product
What the business sells, and the numbers it has to get right to sell it.

Custom work

Got a workflow problem of your own?

We take on a few custom builds at a time. Every one starts the same way, and what you pay up front counts toward the next step.

  1. Step 145 min

    Discovery Call

    $150

    Walk us through the problem. We tell you straight whether software is the fix and whether we are the right people to build it.

    Counts toward an audit or build booked within 30 days

  2. Step 22 hr + written plan

    Workflow Audit

    $499

    A working session on how the work really moves today, then a written plan: the top three fixes, with a rough cost and timeline for each.

    Counts toward the build

  3. Step 3After the audit

    The build

    Quoted

    We build the fix, whether that is a tool, an automation or a full platform, and stay on for support if you want us to.

    We take on a few builds at a time

Roxie

Have a question first?

Roxie is our AI assistant. Ask about a product, or describe what's slowing your business down and she'll help you work out the right next step.

Newsletter

Notes from the build

Occasional, practical notes on fixing workflows and building software for small businesses. No spam.