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Roxstar Labs • Practical AI & Custom Software

We fix operations that have gotten messy.

When the work is buried in spreadsheets, workarounds, and manual cleanup, we build the AI, automation, or software that fixes the part actually slowing the business down.

Start with one real problem. Fix it for good. Then keep going.

Talk to Roxstar LabsSee how we work

Shawn Pennington

Founder, Roxstar Labs

What we do

We come in on one broken part of the operation and fix it for real — the workflow that keeps stalling, the handoff that keeps dropping, the work still living in spreadsheets.

Fix the workflow

We map how the work actually moves — not how it's supposed to — and rebuild the part that stalls or drops with practical AI and automation, so it runs without someone babysitting it.

Build the right tool

When the work has outgrown the spreadsheet or the off-the-shelf app, we build the software that replaces it — internal tools, platforms, mobile apps, websites. Scoped to your problem, not a template.

Get data out of spreadsheets

Information trapped in tabs, exports, and one person's inbox is a problem waiting to happen. We move it into systems your whole team can see and trust, so decisions stop depending on who remembers what.

What that looks like in practice

Real tools we've designed and shipped. Each one started as somebody's messy, manual problem.
CrewRoo logo

CrewRoo

For contract pilots drowning in receipts

Replaced spreadsheet invoicing with a mobile-first app — AI receipt scanning, invoices organized by tail number, and one-tap delivery with PDFs attached.

Live now

Visit crewroo.com

Provendry

For custom animal-feed operations

Turned recipe math and hand-built labels into one platform — real-time nutrient and cost calculations, AAFCO-compliant labels, and inventory tracking across locations.

Live now

Visit provendry.com
Carroll Golden Age Retreat logo

Carroll Golden Age Retreat

For a non-profit assisted living facility

A public website and a custom invoicing platform that simplified billing for a facility with 85+ years of service in Carrollton, Ohio.

Live now

Visit the site
See more of what we've built

Who we work with

Small and mid-sized businesses whose operations got messy as they grew.

You're running on manual workarounds, disconnected tools, and processes nobody ever sat down and designed — not because the team isn't sharp, but because the work outgrew the systems and nobody's had time to fix it.

Shawn Pennington spent 27 years running complex operations in the music industry and business aviation, where the job was always the same: take something messy and make it run. Roxstar Labs does that for your business.

“You already know which part of the operation is slowing you down. Point at it. We'll fix that one first.”

— Shawn Pennington, Founder of Roxstar Labs

Talk to Roxstar LabsBook a session

Not ready to reach out yet?

Roxie – AI Consultant

Chat with Roxie, our AI consultant. She'll ask how your operation actually runs, pinpoint where things get stuck, and help you figure out the right next step. Available 24/7, no commitment.

Stay in the loop

Occasional, practical notes on AI, automation, and cleaning up operations. No spam, no fluff.